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Why DIRECTV NOW not coming to Roku?

After claiming the arrival of DIRECTTV NOW channel in the Q1 of 2017, Roku has now shown his back by revoking the releasing date of the channel.


Are you doing great with your Roku device? By rendering the best entertainment on the big screen, the streaming device has marked its position as the perfect entertainer in every household. The lineup of quality features, services, and the ultimate Roku store has been one of the satisfactory reason for all the users out there.

With the growing competition, the company has shown its activeness in terms of upgrading the features and channels of the streaming device in order to deliver the much better streaming experience. But, this time the promise of adding up the brand new DIRECTTV NOW channel in the quarter 1 of this year is something that the company actually fails to deliver, which consequently making a negative impact on all the users who were waiting for the latest add-on in the channel store as soon as the company claimed in its release.


Being the most popular match for the streaming device, their own official blog is now under the scanner for the release date which has not been met till now. After this promise to release the channel in this year seems to be an understandable after having the launch of the service of DIRECTTV NOW.

Apart from this, witnessing the International Consumer Electronics Show 2017, there was a new promise made by the company’s owners, (according to the Cordcutting.com) that the DIRECTTV NOW channel would be soon get added in few weeks in the Roku channel store, which ultimately proves to be false promise made to all the potential users.

Before the Q1 release date, on the date of March 23th, the company updated their own official blog from Q1 to this year, 2017, a move which was not pretty acceptable to all the users who just made up their streaming plans to take the benefit of the streaming service on their big screen by spending $35 for 100 channels. While the company plans to head for the editing of the text in their blog post, the web address of the page is still revealing the previous promise made by the company.

Did you notice the changes in the article that was posted way back? Now the updated blog display “which will be available in 2017” instead of the claimed date. Moreover, the company just show their back on this matter instead of facing up the reactions in the comment section and ultimately taking the route of changing the information. Now, it’s actually a hopeless thing to expect the Roku channel for the DIRECTTV NOW service, if this is the final way the company is taking on to deal with this matter.              

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